about fucking time
trojan + phil joanou = genius, but cbs and fox won’t air it.
Fox and CBS declined to comment on why they had refused the ad, but in a written response to Trojan, Fox said that it rejected the spot because, “Contraceptive advertising must stress health-related uses rather than the prevention of pregnancy.” CBS wrote that, while it understood and appreciated the humor of the spot, “we do not find it appropriate for our network even with late-night-only restrictions.”
From the NYT:
“We always find it funny that you can use sex to sell jewelry and cars, but you can’t use sex to sell condoms,” said Carol Carrozza, vice president of marketing for Ansell Healthcare, which makes LifeStyles condoms. “When you’re marketing condoms, something even remotely suggestive gets an overly analytical eye when it’s going before networks’ review boards.”
