Politics Happens Here
Time magazine has appropriated the NBA’s split-screen imagery and the basketball league’s There Can Only Be One tagline.
The league has been running the ads to promote the playoffs, I’ve seen one with Kobe Bryant and Shaquille O’Neal and another with Kevin Garnett and LeBron James.
On today’s Dan Patrick radio program, NBA Commissioner David Stern discussed Time’s cover. I was driving and didn’t take any notes, but I’m pretty sure that the commish mentioned that the magazine acknowledged that they were aping the NBA’s campaign on its cover.
It’s a tribute to the league’s marketing arm — the commercials are very well done.
And here are a couple I hadn’t seen yet:
